About EKA Research
EKA Research is a not-for-profit organization founded by high school students with a fervent passion for physics research. We are committed to fostering a culture of scientific inquiry and innovation among young minds, empowering them to explore the vast and ever-evolving realm of physics 🔭. Our mission is to bridge the gap between academic excellence and industry relevance, nurturing the next generation of physicists and scientists who will shape the future of technology and discovery.
Design Challenge: A Fusion of Corporate Professionalism and Undergraduate Enthusiasm
As EKA Research transitioned from a backyard project to a formal organization, we faced the challenge of creating a brand identity that reflected our dual nature – the seriousness and commitment of a research organization coupled with the infectious enthusiasm of young minds. We sought a visual language that exuded professionalism, credibility, and a deep passion for scientific exploration.
Solution
The Solution after research basically figured out a meaning symbol that represents the ORG's entire motive of brand reconization. The Meaning of the symbolizes an electron under an electron microscope. The concept basically develops on observation of universe from the very basic aspect i.e. electron. Micrope is related to seeing what can not be seen normally you know and it's a matter of knowing something. The typography is medium and nuetral to highlight the type with the mark to make it stand out, be memorable, and recognize the audience more.
The Solution after research basically figured out a meaning symbol that represents the ORG's entire motive of brand reconization. The Meaning of the symbolizes an electron under an electron microscope. The concept basically develops on observation of universe from the very basic aspect i.e. electron. Micrope is related to seeing what can not be seen normally you know and it's a matter of knowing something. The typography is medium and nuetral to highlight the type with the mark to make it stand out, be memorable, and recognize the audience more.
